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TABLE OF CONTENTS
This is just the start of my
complete marketing system. There are so many innovative
and niche ideas, techniques, and opportunities that no
one single person could possibly implement them all…..its
just too much!
Chapter #1 - Let’s Get Going
Let’s Get Going
Why Should I Focus on Motivated Sellers?
What is a Motivated Seller?
What do I Need to Get Started?
Finding Motivated Sellers: Luck or Hard Work?
Just Hold Your Horses One Second, Please!
Be the Only Game In Town
Let’s Get Down to Business
Chapter #2 - Cranking Up The Marketing
Machine
Cranking Up the Marketing Machine
Establishing Your Marketing Budget
Data Services
Chapter #3 - Direct Mail
Direct Mail
Direct Mailing Principles for Real Estate
Mailing List Brokers
Lastly About Mailing List Brokers
Absentee Owners
Foreclosure Databases
Pre-Foreclosure
Recently Financed
For Sale By Owner (FSBO’s)
For Rent By Owners (FRBO’s)
Eviction Listings
Bankruptcy
Divorce
Probate
Get All “Fired” Up For Motivated Sellers
The Lean “Lien” Systems for Motivated Sellers
Code Enforcement
Pre-Tax Sale Leads
Expiring MLS Opportunities
Professional Networking
a) Appraisers
b) Real Estate Attorneys/Title Companies
c) Handyman/Contractors
d) Auction Houses
e) Insurance Agents
f) Mortgage Brokers
g) Realtors
Home Owner Associations
Guardians & Conservators
Biohazard Bonanzas
Pushing the Envelope
1st Class Vs. Bulk Rate
Sign Your Letters in Blue Ink
Rubber Stamp for Success
Penny Saved, Penny Earned
I’m Lazy and I Need Some Help
More Than Double Your Real Estate Biz
E-Mail Direct Marketing Professionals for Leads
E-Fax Marketing (Broadcast Fax)
Chapter #4 - Fliers
Traditional & Non-Traditional Fliers
Brochures
Door Hangers
Chapter #5 - Outdoor Advertising
Bandit Signs
Billboards
Bus Stop Bench Signs
Chapter #6 - Printed Advertisements
Printed Advertisements
Chapter #7 - Car Signs
Car Signs
Chapter #8 - Networking
Networking with Investors
Process Servers
Business Cards
Chapter #9 - Websites
Website Information
Chapter #10 - Driving for Dollars
Driving For Dollars
Chapter #11---Skip Tracing…The Ultimate
Deal Finder
“Dead Leads Made Alive”
Chapter #12 - Hot Ideas!!
The “Other” Category of Marketing Mediums
Big Paydays From Trouble Tenants
Making Money By Mail
Deals From The Dead
Give Yourself Some Credibility
Fox Guarding The Henhouse!
Home Owner’s Association: The Secret Source for
Backdoor Deals!
Go For Deed Dates For Big Equity!
Backdoor, Side-door, Chimney Approach
Sell Your House in 7 Days
Motivated Sellers Through Conservators
Forbearing for Motivated Sellers
Strong Buyer’s List For Quick Cash
Backdoor Profits Through Probate
Urinal/Stahl Opportunities (Don’t Laugh!)
Getting Past The New FHA Lending Guidelines
The “Option” For Motivated Sellers
Mr. Postman, Mr. Postman!
Chapter #13 - What Type of Response Rate Can
I Expect?
What Type of Response Rate Can I Expect?
Chapter #14 - Pre-Screening Callers
Pre-Screening Callers
Motivated Sellers Questionnaire
Chapter #15 - Evaluating Deals
Evaluating Deals
An Introduction To Negotiating Deals
Making Offers By Mail: A Must Have
The Alka-Seltzer Approach
The Art Of Negotiating Real Estate Creatively
Closing Remarks on Making Offers
Chapter #16 - The Marketing “Budgetizer”
Software
Introduction
Understanding the Information
Getting Started
Running the Marketing “Budgetizer” for the First
Time
Beginning Your Marketing Campaign
Technical Support and Help
Direct Mail Report Sample
Chapter #17 - Replicating The Efforts
Replicating The Efforts
Putting it in Perspective
This is jam-packed eye candy for those wanting to
learn the real scoop on getting truly motivated sellers
to call YOU! This is NO FLUFF ZONE; just meat and
potatoes for the hungry in real estate investing.
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